Barilla Vintage Poster

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Barilla, 1930's

Barilla, 1930's

Barilla poster from 1947

Barilla poster from 1947

In 1910, Barilla introduced one of its most enduring corporate brand initiatives, “The Barilla Baker Boy.”

In 1910, Barilla introduced one of its most enduring corporate brand initiatives, “The Barilla Baker Boy.”

This 1959 poster recognizes the brand's expanded global role, calling Barilla pasta "the pasta for everyone."

This 1959 poster recognizes the brand's expanded global role, calling Barilla pasta "the pasta for everyone."

1976, Barilla's 'al dente' pasta stems from Italian tradition.

1976, Barilla's 'al dente' pasta stems from Italian tradition.

Barilla poster from 1926

Barilla poster from 1926

Barilla advertisement, circa 1933.

Barilla advertisement, circa 1933.

Barilla showcases Ragu sauce in 1970

Barilla showcases Ragu sauce in 1970

Barilla displays a portion of the 1938 product offering.

Barilla displays a portion of the 1938 product offering.

“The Barilla Baker Boy” became  an effective symbol to communicate with customers who could not read or write in the early 1900s.

“The Barilla Baker Boy” became an effective symbol to communicate with customers who could not read or write in the early 1900s.


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