Real estate marketing strategy

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Your San Diego Agents

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The One

Real Estate Marketing Strategy

Real Estate Marketing

Something New

Marketing Strategy

One thing about a real estate event… Is it’s always gonna be a little over the top

One thing about a real estate event… Is it’s always gonna be a little over the top. The cars. The sneakers. The snacks. We are never without flair. But what I love about this industry is not the flair. Although it’s always entertaining and rarely a dull moment. But the part I love is that these people are not afraid. Not afraid to bet on themselves. Not afraid to try something new. Not afraid to get a little outside their comfort zone… In fact, they go seek it. They sign up for events li

When I was training first our first marathon, I remember that I thought about the finish line every

When I was training first our first marathon, I remember that I thought about the finish line every single day I hit the pavement. I pictured the time clock in the sub 4 hour mark, I pictured the metal around my neck and the smile on my parents faces. I couldn’t wait for that glory moment. And also for all the snacks & beer I was gonna destroy after (that 20 something mindset & priorities). It was the moment that kept me going through all the aches, pains and discomfort along the way. It f

OR… the right people will find you through the almighty powers of the evil algorithm and value the p

OR… the right people will find you through the almighty powers of the evil algorithm and value the professionalism you bring to creatively market their property 🤷🏼‍♀️ PRO TIP: The algorithm only works if you give it the real version of you. The masked version of yourself will continue to attract more of the same, confusing your metrics. By showing up authentically, it will strategically place you in front of people who have the same interests, values AND taste in memes and content. We’

FREE Event Details: 📅 Wednesday, 4/24 ⏰ 4pm- 8pm 📍 15042-44 Creek Hills Rd in Blossom Valley, C

FREE Event Details: 📅 Wednesday, 4/24 ⏰ 4pm- 8pm 📍 15042-44 Creek Hills Rd in Blossom Valley, Ca Every agent wants the same thing…. 👉🏽Attract High Net Worth Clients 👉🏽Stand Out From The Crowd 👉🏽Build Brand Authority 👉🏽Increase Engagement & Leads 👉🏽Land Exclusive Luxury Listings 👉🏽Premium Commissions 👉🏽Grow Their Luxury Network 👉🏽Gain Industry Recognition 👉🏽 And let’s just be honest about this next part, shoot dope content in fat houses! 😎 But normally, all of that c

I didn’t think this was possible

I didn’t think this was possible. You see this type of content on ig and you wonder how the hell anyone does it. Even in the midst of it, I still can’t answer that unequivocally but here is my story… Most of my life I felt like I had a useless skill set. I knew I was creative but I didn’t know how to leverage it. I can’t paint. I’m not a videographer by any stretch of the imagination. And I’m overwhelmed by all the buttons of photography. But through storytelling on IG, I’ve always been a

7 SECONDS IN: A literal champagne flight ✈️🥂 22 SECONDS IN: a lifelong realtor goal comes to fruit

7 SECONDS IN: A literal champagne flight ✈️🥂 22 SECONDS IN: a lifelong realtor goal comes to fruition 🙌🏽 There’s one thing I’ve always wanted to do for a listing video that I’ve been thinking about since 2016. But it never felt quite right …Until I saw this beautiful cliffside home in Blossom Valley And I knew it was the perfect saber spot 🔪 💥 🍾 For those that aren’t familiar, champagne bottles have a vertical seam running along the side. To saber a bottle of champagne, you run

This part always gets me… When people step out into this sanctuary of a backyard, there’s an immedi

This part always gets me… When people step out into this sanctuary of a backyard, there’s an immediate moment of silence 🤫 I can see their jaws drop as they take a big breathe in amazement of the vast mountain tops before them. In the next minute, they slowly turn their heads from left to right as they exhale in bewilderment at the sight that pictures could never truly capture. I love this part. It’s better than they thought. There’s always a moment when people tour homes when they t

You’re uninvited

You’re uninvited. #turfwars #realtorsbelike #justlisted #openhouse #realestateleads #realtormemes #realestatehumor #alanismorissette #realestatememes

The first thing I noticed about this property wasn’t what you think

The first thing I noticed about this property wasn’t what you think. Yes, the view is killer. Actually that doesn’t even scratch the surface of how insane it actually is in person. But that wasn’t what got me in the ‘home’ feels right away. To me, home is a place that feels comfortable in any condition. The big life moments, of course but more often than not, it’s the little things every day and in between those milestone moments that make your home. ☕️ Where you’ll have your morning

But I didn’t expect THIS feeling… When we first announced our 18 month trip, it sounded like a life

But I didn’t expect THIS feeling… When we first announced our 18 month trip, it sounded like a lifetime. Maybe even too long 😬 It wasn’t until we crossed 1 month off that it started to feel entirely too fast. Insert immediate panic. The last time I had that feeling was about 10 years ago when I knew I wanted to marry @biancaswikard 💍 ☝🏽Let me back up! 🔙 On that day 10 years ago, we were laying on the couch hungover AF after a night out for a friends bday the night prior. This wa

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a man riding a skateboard down the middle of a parking lot

Find Your Voice

Where The Magic Happens

Real Estate Professionals

A Year

The Magic

Don’t skip this ⬇️ I’m efficient AF on content days because of my extensive process on the front en

Don’t skip this ⬇️ I’m efficient AF on content days because of my extensive process on the front end to make this experience fun, focused & incredibly productive. Your content is not an extension of mine. My job is to find your voice & bring to the surface the thing that sets YOU apart. THAT is where the magic happens 🌟 This is your brand and should feel 100% authentic to you 100% of the way through the process. After a year of content coaching real estate professionals all over the cou

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a little boy walking on top of a sandy beach next to the ocean at sunset

Grateful For Everything

I’ve felt more alive in the past two weeks than all of 2023 combined

I’ve felt more alive in the past two weeks than all of 2023 combined. In the midst of running our businesses… we struggled to take the time to watch the sunset we struggled to close our computers and go for a walk we struggled to get outside at all Everything we wanted to do felt like it was on the back burner. The simplest joys felt far away like a pipe dream. It’s not that we weren’t happy. It’s not that we weren’t grateful for everything in our life we worked so hard to build. There was

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San Diego

Phone Calls

First Time Home Buyers

7 Months

Get Real

How does $143,706 in 7 months sound? Now that I’ve got your attention, let me get real with you…

How does $143,706 in 7 months sound? Now that I’ve got your attention, let me get real with you… This was the most challenging transaction in our 8 years in real estate. When they say real estate is not for the faint of heart, these are the stories they’re referring to. But with that, one of our most memorable & proudest. Because without the struggles along the way, the doubts, those tough phone calls, those failures, the finish line wouldn’t be as rewarding. And it felt damn good to ha

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a woman holding a sign that reads i created 799 pieces of content in 5 days

Trust In Relationships

Everything I did ⬇️ Save for your next content day

Everything I did ⬇️ Save for your next content day. On content days, no obstacles. No edits or re-writes, just hit record. All scripts, edits, outfits & shot locations are mapped out prior to. All the work, all the effort, all the strategy is done. Think connections, not leads. How can you relate, build trust & relationships with these people? How many clients do you want to attract via IG this year? Speak to those 5-10-15-30 people. You don’t need a thousand followers or views. Those

If you would have told me this 15 years ago, I would have never believed you

If you would have told me this 15 years ago, I would have never believed you. Not in a million years. I remember at one point someone mentioned living in a van and traveling the country and we laughed hysterically at the concept, who would ever want to do that?! Fast forward to now where we sit as a family or 4 in the smallest space imaginable feeling more free than ever before. We spent 2023 wishing and willing for certain things to happen in the businesses, in our personal lives and sa