Tutorial 5 - Field Trip Observation

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The design of the Singapore Bus Service (SBS) logo and guides have changed over the years. Today, the logo is just made of a simple red design. Back then, the logo was colourful and filled with patterns. The designs are similar back then, making an arrow a main feature in the logo. Now, the logo resembles the letter 'S' - simple and iconic.

The design of the Singapore Bus Service (SBS) logo and guides have changed over the years. Today, the logo is just made of a simple red design. Back then, the logo was colourful and filled with patterns. The designs are similar back then, making an arrow a main feature in the logo. Now, the logo resembles the letter 'S' - simple and iconic.

Singapore is well known for her airport. Changi Airport 1 was Singapore's very first airport that was built in 1981! It is beautifully constructed with an awestruck and elegant internal design. It is also one of Asia's largest airport with a capacity of 10 million passengers a year.

Singapore is well known for her airport. Changi Airport 1 was Singapore's very first airport that was built in 1981! It is beautifully constructed with an awestruck and elegant internal design. It is also one of Asia's largest airport with a capacity of 10 million passengers a year.

Esplanade - Theatres on the Bay is a famous icon in Singapore and it resembles a durian (a famous fruit in Singapore). The development is designed as shells to be viewed from above. This architectural design is the reason why it is uniquely associated with Singapore.

Esplanade - Theatres on the Bay is a famous icon in Singapore and it resembles a durian (a famous fruit in Singapore). The development is designed as shells to be viewed from above. This architectural design is the reason why it is uniquely associated with Singapore.

The Merlion, which is one of Singapore's most iconic symbol and tourist attraction, was first designed in 1964 as a logo for the Singapore Tourist Promotion Board (STPB). It is a half-lion and half-fish creature that was inspired by a famous folklore with features Sang Nila Utama. Today, there are two Merlion statues in Singapore, one in Marina and one in Sentosa.

The Merlion, which is one of Singapore's most iconic symbol and tourist attraction, was first designed in 1964 as a logo for the Singapore Tourist Promotion Board (STPB). It is a half-lion and half-fish creature that was inspired by a famous folklore with features Sang Nila Utama. Today, there are two Merlion statues in Singapore, one in Marina and one in Sentosa.

The Singapore Airlines (SIA) flight Stewardess uniform was inspired by the sarong kebaya which is a traditional uniform in Singapore. It is made with batik material to provide comfort and reflects Singapore's heritage. What is unique about the uniform is that, each and everyone of it is tailored and it is designed by Pierre Balmain.

The Singapore Airlines (SIA) flight Stewardess uniform was inspired by the sarong kebaya which is a traditional uniform in Singapore. It is made with batik material to provide comfort and reflects Singapore's heritage. What is unique about the uniform is that, each and everyone of it is tailored and it is designed by Pierre Balmain.

This Speak Mandarin Campaign Posters are designed in a simple way to convey its main message to Singaporeans. Although the design is simple, the main message is successfully carried forward. The colours are also specially chosen and fitted into the background, together with the graphics which make the posters look appealing.

This Speak Mandarin Campaign Posters are designed in a simple way to convey its main message to Singaporeans. Although the design is simple, the main message is successfully carried forward. The colours are also specially chosen and fitted into the background, together with the graphics which make the posters look appealing.

These are some common logos seen all around Singapore. These logos belong to Governmental & Public Organizations. These logos designed are to signify a company and we are able to identify the company just by looking at the logo.

These are some common logos seen all around Singapore. These logos belong to Governmental & Public Organizations. These logos designed are to signify a company and we are able to identify the company just by looking at the logo.

The Concourse is a 41-storey Commercial building designed by a renowned architect Paul Rudolph. The building is unique and stands out from afar because of it's exceptional design. It is also octagonal in plan, as the number "8" for the octagon is associated with prosperity in Chinese culture.

The Concourse is a 41-storey Commercial building designed by a renowned architect Paul Rudolph. The building is unique and stands out from afar because of it's exceptional design. It is also octagonal in plan, as the number "8" for the octagon is associated with prosperity in Chinese culture.

Vanda Miss Joaquim was selected as Singapore's National Flower. It signifies hardiness and resilience. These two values reflect on Singapore's spirit. Singapore placed this icon on our currency note from 1967-1976. The flower provides Singapore with an identity and hence it is placed on the notes to help people identify Singapore. An icon is usually created to represent a county.

Vanda Miss Joaquim was selected as Singapore's National Flower. It signifies hardiness and resilience. These two values reflect on Singapore's spirit. Singapore placed this icon on our currency note from 1967-1976. The flower provides Singapore with an identity and hence it is placed on the notes to help people identify Singapore. An icon is usually created to represent a county.

The flag is the most important thing that represents a country. Red stands for universal brotherhood and the equality of man. White signifies purity and virtue. The colours are used to represent these values that are significant to our country. The logos, such as the crescent moon and the five stars are also important as they mean something as well. The crescent moon stands for a young nation, and the five stars stand for democracy. The colours and logos makes out flag unique and special.

The flag is the most important thing that represents a country. Red stands for universal brotherhood and the equality of man. White signifies purity and virtue. The colours are used to represent these values that are significant to our country. The logos, such as the crescent moon and the five stars are also important as they mean something as well. The crescent moon stands for a young nation, and the five stars stand for democracy. The colours and logos makes out flag unique and special.


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2.	1975 to 1985: Economic Boom

2. 1975 to 1985: Economic Boom

Shows the brand development of Tiger Balm, a brand founded in Singapore, from 1960s, 1991 and 2003.   Uses the principles such as dominance, contrast and balance.   Dominance as the tiger is a prominent object in the design. Contrast as the blue and orange design gives a strong visual contrast. Balance as the text and tiger visual are taking up as much space as the other.

Shows the brand development of Tiger Balm, a brand founded in Singapore, from 1960s, 1991 and 2003. Uses the principles such as dominance, contrast and balance. Dominance as the tiger is a prominent object in the design. Contrast as the blue and orange design gives a strong visual contrast. Balance as the text and tiger visual are taking up as much space as the other.

The Orchid-series of dollar notes made from 1967-1976.  The design uses elements such as dominance as there is only one colour scheme used. Proportion is used too, as the size of the text and objects differ to make it look coherent.

The Orchid-series of dollar notes made from 1967-1976. The design uses elements such as dominance as there is only one colour scheme used. Proportion is used too, as the size of the text and objects differ to make it look coherent.

Campaign posters from 1979.   Design incorporates principles such as dominance, proportion, contrast and balance.   Contrast as background colour differs from the text, and proportion as the text used in the third poster is congruent with the bees. Dominance as the smiley face is the most prominent object and balance as the smiley face and the text are of same size.

Campaign posters from 1979. Design incorporates principles such as dominance, proportion, contrast and balance. Contrast as background colour differs from the text, and proportion as the text used in the third poster is congruent with the bees. Dominance as the smiley face is the most prominent object and balance as the smiley face and the text are of same size.

These are album covers from the 1960-1970s.   The first album uses balance as half of the album cover shows the members of the band while the other half shows the name of the band.   The second album's cover uses the principle of balance. Balance is shown as the two members are evenly distributed through the album's cover.   The third uses dominance, contrast and white space. Dominace as the album name is large while contrast is used as the white background is contrasted with the red design.

These are album covers from the 1960-1970s. The first album uses balance as half of the album cover shows the members of the band while the other half shows the name of the band. The second album's cover uses the principle of balance. Balance is shown as the two members are evenly distributed through the album's cover. The third uses dominance, contrast and white space. Dominace as the album name is large while contrast is used as the white background is contrasted with the red design.

An advertisement for a computer from 1984.   Incorporates principles such as balance where the people and the computer are take up half of the advertisement. Contrast as the blue text contrasts with white background.

An advertisement for a computer from 1984. Incorporates principles such as balance where the people and the computer are take up half of the advertisement. Contrast as the blue text contrasts with white background.

1960s, 1991, 2003

1960s, 1991, 2003

1983

1983

1966-1975

1966-1975

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