“All choices lead you somewhere. Bold choices take you where you’re supposed to be.” Is there any other commercial in history that makes you think to the value of your choices in life and the repercussions of them on your whole life? Bold Choices does. One of the most brilliant piece of copy I have ever seen. Jim Beam’s Bold Choice by StrawberryFrog is a multiple awards winner commercial. For more information check: http://strawberryfrog.tumblr.