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“All choices lead you somewhere. Bold choices take you where you’re supposed to be.” Is there any other commercial in history that makes you think to the value of your choices in life and the repercussions of them on your whole life? Bold Choices does. One of the most brilliant piece of copy I have ever seen. Jim Beam’s Bold Choice by StrawberryFrog is a multiple awards winner commercial. For more information check: http://strawberryfrog.tumblr.

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“All choices lead you somewhere. Bold choices take you where you’re supposed to be.” Is there any other commercial in history that makes you think to the value of your choices in life and the repercussions of them on your whole life? Bold Choices does. One of the most brilliant piece of copy I have ever seen. Jim Beam’s Bold Choice by StrawberryFrog is a multiple awards winner commercial. For more information check: http://strawberryfrog.tumblr.

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First ever TV advertising for the luxury hotel group Shangri-La. Winner of the Montecarlo Luxury Communication Award 2010. The art director is the master Bruno Availlan

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