Bob Noorda

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BN.Ads for ACNA Montecatini, 1961 and 1962.

BN.Ads for ACNA Montecatini, 1961 and 1962.

Bob Noorda (15.07.1927 – 11.01.2010) was a Dutch-born graphic designer that worked in the field of visual communication, corporate identity, packaging, product and interior design. He lived and worked primarily in Milan from 1954 to his death. Noorda attended the Instituut voor Kunstnijverheidsonderwijs (now Gerrit Rietveld Academie) and graduated in 1950. Noorda’s enduring design work demonstrates the importance of building a corporate identity based on value and utility, not merely…

Bob Noorda (15.07.1927 – 11.01.2010) was a Dutch-born graphic designer that worked in the field of visual communication, corporate identity, packaging, product and interior design. He lived and worked primarily in Milan from 1954 to his death. Noorda attended the Instituut voor Kunstnijverheidsonderwijs (now Gerrit Rietveld Academie) and graduated in 1950. Noorda’s enduring design work demonstrates the importance of building a corporate identity based on value and utility, not merely…

Expo Venezia, 2000.

Expo Venezia, 2000.

Poster for Biennale di Venezia, 1966.

Poster for Biennale di Venezia, 1966.

COOP logo,1994.

COOP logo,1994.

Noorda first gained widespread fame in the mid 1950s and early 1960s for his posters and advertisements for Pirelli (tire and industrial manufacturer). He also served as art director.

Noorda first gained widespread fame in the mid 1950s and early 1960s for his posters and advertisements for Pirelli (tire and industrial manufacturer). He also served as art director.

Metropolitana Milanese opened in 1964. He was in charge of all graphics from signage, name plates and maps to clocks and even, initially, the posters displayed there. To accomplish this task, Noorda studied the stations extensively - colors, lettering, distance of signs, etc. The success of the Metropolitana Milanese resulted in Noorda receiving the Premio Compasso d’Oro (Golden Compass) in 1964.

Metropolitana Milanese opened in 1964. He was in charge of all graphics from signage, name plates and maps to clocks and even, initially, the posters displayed there. To accomplish this task, Noorda studied the stations extensively - colors, lettering, distance of signs, etc. The success of the Metropolitana Milanese resulted in Noorda receiving the Premio Compasso d’Oro (Golden Compass) in 1964.

“Don’t bore the public with mysterious designs,”

“Don’t bore the public with mysterious designs,”

He and a partner made a new look for subway signs New York,1966.

He and a partner made a new look for subway signs New York,1966.

Packaging for Pirelli products, 1957 and 1958.

Packaging for Pirelli products, 1957 and 1958.


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