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UDOG was born from the love of cycling in Veneto, Italy, We are an eclectic group of passionate cyclists with one goal, to make the most beautiful shoes in both performance and look for all cyclists. From these origins we have created the most unique shoes for those who love cycling as much as we do. We believe there is an underdog in all of us and that this is the fuel that inspires the feat of winning in all that we do. #WEAREALLUNDERDOG
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