What's the current trend? The thai rolled ice cream. It was created by street vendors in Thailand and then it became a must-try sweet treat. The making of this ice cream is not only original but also hypnotic. Do you agree?
Thanks to an economic stability and better occupational opportunities,Italians are eating out more frequently. What do they love most? Slow food.
Bars and restaurants market is costantly growing in Italy. This increasing is characterized by the emerging of new trends such as street food and sharing food.
Demand for organic food is growing faster. Sales reached 3 billion euro of which 1 billion in mass market retailers. Hardtacks, milk substitutes and fruit preserve were the best selling organic food products.
What dietary habits do Italians have? According to a Censis research, Most Italians would seem to have a pragmatic approach to food: they eat a bit of everything giving priority to typical Italian products and genuine food.
Made in Italy products are more and more requested by foreign markets and even by emerging countries such as India. Here is the opinion of one the most important importer in India based in Mumbai: “Italian cuisine is Indians’ third favourite food, after the Indian and Chinese. Middle to high end consumers are now able to distinguish between imitations and authentic Italian products"
Cold cuts sales increased considerably in 2016 despite the decreasing trend of meat-based products of last years
What will be the key factors that drive food market? Quality, health, knowledge and many more.
According to an Ipsos survey, in the next five years the key crucial factors in grocery shopping will be price and quality. Sustainability will be still of secondary importance.
According to an Ipsos research, italian consumers think that the most innovative products of last years are free-from food products. Indeed gluten-free products increased by 20,6% from January to June over the same period in 2015.