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Early 1960s Fender Jaguar advert part of series of adverts that were designed by Robert (Bob) Perine that helped contribute to Fenders early success.

Early Fender Jaguar advert part of series of adverts that were designed by Robert (Bob) Perine that helped contribute to Fenders early success. Surfing with his Fender is Dick Dale, who had a longtime association with Fender.