26. After the first purchase of a Fiat, Fiat wants to continue to build loyalty with the consumer and hopes that the consumer becomes a vocal participant in the marketplace. Outlets for Fiat owners to express their affinity include car clubs and merchandise.

After the first purchase of a Fiat, Fiat wants to continue to build loyalty with the consumer and hopes that the consumer becomes a vocal participant in the marketplace. Outlets for Fiat owners to express their affinity include car clubs and merchandise.

Collapsible Picnic Basket for Two

An elegant and practical collapsible picnic basket has everything you need for a romantic meal outdoors.

What! a Fiatbike?!  Fiat 500 Bike 500 Pop Model

A range of genuine Merchandise from SG Petch multi-franchise dealers in the North East and Yorkshire regions.

Fiat Bubble Bag | 500 Merchandise | Fiat Merchandise | SG Petch

A range of genuine Merchandise from SG Petch multi-franchise dealers in the North East and Yorkshire regions.

Fiat Ladies Jacket | Clothing | Fiat Merchandise | SG Petch

A range of genuine Merchandise from SG Petch multi-franchise dealers in the North East and Yorkshire regions.

Fiat Silver Bracelet | 500 Merchandise | Fiat Merchandise | SG Petch

A range of genuine Merchandise from SG Petch multi-franchise dealers in the North East and Yorkshire regions.

Fiat Ladies Rhinestone Applique T-Shirt | Clothing | Fiat Merchandise | SG Petch

A range of genuine Merchandise from SG Petch multi-franchise dealers in the North East and Yorkshire regions.

Fiat Ladies Cult Jacket | Clothing | Fiat Merchandise | SG Petch

A range of genuine Merchandise from SG Petch multi-franchise dealers in the North East and Yorkshire regions.

Fiat 500L Tour - 500L merchandising  @ Barberino di Mugello by Fiatontheweb, via Flickr

Fiat 500L Tour - 500L merchandising @ Barberino di Mugello by Fiatontheweb, via Flickr

Fiat Fiat 500 Pen | 500 Merchandise | Fiat Merchandise | SG Petch

A range of genuine Merchandise from SG Petch multi-franchise dealers in the North East and Yorkshire regions.

Fiat 500 Pluriball Holdall | 500 Merchandise | Fiat Merchandise | SG Petch

A range of genuine Merchandise from SG Petch multi-franchise dealers in the North East and Yorkshire regions.

Fiat Ladies K-Way Line Jacket | Clothing | Fiat Merchandise | SG Petch

A range of genuine Merchandise from SG Petch multi-franchise dealers in the North East and Yorkshire regions.

Fiat Ladies Long Sleeved T-Shirt | Clothing | Fiat Merchandise | SG Petch

A range of genuine Merchandise from SG Petch multi-franchise dealers in the North East and Yorkshire regions.

Fiat Ladies Sequined White T-Shirt | Clothing | Fiat Merchandise | SG Petch

A range of genuine Merchandise from SG Petch multi-franchise dealers in the North East and Yorkshire regions.

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