The concept required was to enclose an identification sign of the activity with the inclusion of the "name". In this design I have taken into account the signs recognised by all for the identification of the pharmacy and the cure: the Snake, an occult stick of Asclepius that do the stems under the bowl of Hygieia; coming from ancient Greece with its Gods and its culture, where Hippocrates became the father of medicine. I have joined the signs and their concepts for building a "C"
Was asked to me to think of a sign identifying the house built with natural elements. My research, albeit goliardic, led me to think of the first house built by children: the house on the tree. Only with natural materials because the cement was not within our reach, fortunately. From that moment on I figuret out something that remembered the tree, symbol of nature, as a place to welcome inhabitants, as often happens in the most famous fables.
Studio and Concept Logo for "La Ribalta - Officine Artistiche" Theatre + Art + Name LA RIBALTA (the limelight) is a workshop of artists and theatrical actors. I was asked to enclose in the graphic sign a clear reference to the activities now consolidated for those who work in the theatre, without losing sight of the modern, a sign that could be long-lived.