Armando Testa (1917-92), "Atlante Pirelli" poster, 1955 - an Italian abstract painter turned graphic designer who used metaphysical combinations to convey elemental truths about his subjects. In his wide-reaching ads for Pirelli tires, he borrowed the vocabulary of surrealism by combining the image of a tire with immediately recognizable symbols.
Armando Testa 1954
Armando Testa | Aranciata Martinazzi - 1950
Armando Testa, rubber and plastic exhibition poster, 1972. In his posters and advertisements, the image is the primary means of communication, and he reduces the verbal content to a few words or even just the product name.
ARMANDO TESTA (1917-1992)
Armando Testa #advertising
Geniale Testa per il Chianti. Armando Testa genius for Chianti wine.