Geniale Testa per il Chianti. Armando Testa genius for Chianti wine.
Armando Testa, rubber and plastic exhibition poster, 1972. In his posters and advertisements, the image is the primary means of communication, and he reduces the verbal content to a few words or even just the product name.
ARMANDO TESTA (1917-1992)
Armando Testa (1917-92), "Atlante Pirelli" poster, 1955 - an Italian abstract painter turned graphic designer who used metaphysical combinations to convey elemental truths about his subjects. In his wide-reaching ads for Pirelli tires, he borrowed the vocabulary of surrealism by combining the image of a tire with immediately recognizable symbols.