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Armando Testa, Digestivo Antonetto, 1960

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Armando Testa (1917-92), "Atlante Pirelli" poster, 1955 - an Italian abstract painter turned graphic designer who used metaphysical combinations to convey elemental truths about his subjects. In his wide-reaching ads for Pirelli tires, he borrowed the vocabulary of surrealism by combining the image of a tire with immediately recognizable symbols.

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Armando Testa 1954

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Armando Testa | Aranciata Martinazzi - 1950

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Armando Testa, rubber and plastic exhibition poster, 1972. In his posters and advertisements, the image is the primary means of communication, and he reduces the verbal content to a few words or even just the product name.

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ARMANDO TESTA (1917-1992)

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Armando Testa #advertising

Geniale Testa per il Chianti. Armando Testa genius for Chianti wine.