Silvia Amici
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Cutty Sark

Cutty Sark

This ad promotes talking about issues instead of resorting to violence. It transforms weapons into tools that are used to speak.

This ad promotes talking about issues instead of resorting to violence. It transforms weapons into tools that are used to speak.

Advertising Agency: RGB, Quito, Ecuador Creative Director / Copywriter: Xavier Montag Art Director: Santiago Ontaneda

Advertising Agency: RGB, Quito, Ecuador Creative Director / Copywriter: Xavier Montag Art Director: Santiago Ontaneda

Words as images

Words as images

Emotional appeal is through protection and social awareness. The literary method used is Metonymy, de-familiarization and allegory.  Image alone creates the visual method.

Emotional appeal is through protection and social awareness. The literary method used is Metonymy, de-familiarization and allegory. Image alone creates the visual method.

I love this ad. It's so cute and powerful! Globing warming is becoming a problem and not a lot of people are taking it seriously, but it's starting to affecting our environment and animals. These penguins are trying to sure people that globing warming is bad and real. This ad is very powerful just by the picture. It doesn't even have to say much.

I love this ad. It's so cute and powerful! Globing warming is becoming a problem and not a lot of people are taking it seriously, but it's starting to affecting our environment and animals. These penguins are trying to sure people that globing warming is bad and real. This ad is very powerful just by the picture. It doesn't even have to say much.

#creative #ads

#creative #ads

Advertisement showing the importance of wearing a seat belt - just looking at this makes my back ache :( Very Powerful Ad

Advertisement showing the importance of wearing a seat belt - just looking at this makes my back ache :( Very Powerful Ad