This ad is for Rademar running shoes and says "Reveal your inner runner". The image is very captivating and is a great example of a print ad. It draws attention to the viewer to look closer and see what the somewhat graphic is actually about.
Guerrilla marketing to make people stop smoking. This harsh realization of using a fake pair of lungs as an ash tray shows the build up of cigarettes and shows how maybe even smoking a day can collect up and make a lasting damage on your lungs.
Before you say, "Why don't they just leave the relationship?" you have to understand that people in abusive relationships often face a greater risk of assault when they threaten to report the abuse or threaten to (or actually) leave the relationship.