Severo Pozzati, a graphic artist known as Sepo, created this bright art deco vintage poster in the 1930s. It advertises an alcoholic aperitif with a strong orange-flavored base which also contains gentian, quinquina, and caramel. I was first produced by the French distiller Gaetan Picon. It is technically a type of bitters that is served with seltzer or beer. The poster depicts a waiter rushing to serve a glass of Picon with a spritz of soda water
Picon un centenaire. Rare poster for the centenary of Picon liquor, inspired by a painting by Georges Bertin Scott He was a French war correspondent and illustrator for the French magazine L'Illustration during the early century.