IMAGINATION IN MOTION

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a couch sitting on top of a lush green field next to a tall white arch
Poltrona Frau | The worlds beyond our sight
What worlds lie beyond our sight? How far can the imagination stretch? The Vanity Fair XC Imagine Edition armchair by Fornasetti x Poltrona Frau, styled by Patrick Vogel, beckons us to explore new horizons with endless creativity and wonder.
Poltrona Frau | A surreal celestial chime
Let your thoughts soar in a surreal celestial chime. The Vanity Fair XC Imagine Edition armchair by Fornasetti x Poltrona Frau sails through boundless power and the freedom of imagination, now reinvented by Patrick Vogel in a fantastical world of aerial whimsy.
a black and white photo of a person sitting on a bench in front of a monument
Poltrona Frau | Between reality and dreams
The dream beyond the ordinary. Surreality embodies the harmony of a well-orchestrated, infinite ballet that blurs the lines between reality and dreams. Patrick Vogel opens a new dimension beyond the confines of time with the iconic Vanity Fair XC Imagine Edition armchair by Fornasetti x Poltrona Frau.
Poltrona Frau | Bending the laws of physics
Is it a vibrant daydream in which the furniture dances and the décor dares? See how a vase pirouettes on the plaid Parka sofa by Draga & Aurel in the quirky monochromatic universe of Patrick Vogel. Armed with imagination that bends the laws of physics, every scene becomes irresistibly magnetic and bursting with fun.
Poltrona Frau | It's too fun to stop playing on
Patrick Vogel's reinterpretation of Faye Toogood's Squash armchair transforms it into a whimsical playground. Its buoyant, soft forms evoke the joy and lightness of childhood, inviting you to bounce back to simpler times where each seat feels like a trampoline that's too fun to stop playing on.
a couch made out of rocks sitting on top of a white floor next to a wall
Poltrona Frau | Relaxing in a utopian world
Designed by Draga & Aurel, the Parka modular seating system is reimagined by Patrick Vogel. This versatile sofa becomes a soft, imaginative artwork, inviting you into a utopian world where every muscle relaxes into unparalleled softness.
Poltrona Frau | A showstopper flash
Lights on or off? Watch as the Sebastian Herkner's Nymph table lamps flicker through Patrick Vogel's mesmerizing 3D showcase. A rhythmic dance of light and shadows that doesn’t just illuminate—it enchants. So, what’ll it be—bask in the glow or flirt with the shadows? Because here, every flash is a showstopper.
Poltrona Frau | An hypnotic dispay
The Archibald Task chair, designed by Jean-Marie Massaud, takes center stage in a choreographed flow in another hypnotic display imagined by Patrick Vogel. Design and movement unite for a daydream, even in a meeting room.
Poltrona Frau | Connecting space and time
Witness the art in everyday moments with the Stock n'Roll nightstand, originally designed by Sebastian Herkner and transformed into a captivating visual by Patrick Vogel. A harmonious dance, seamlessly connecting moments across space and time.
Poltrona Frau | Simple yet powerful
Imagine the vibrant Ozwald Boateng x Poltrona Frau's Chester armchair effortlessly navigating the bustling streets of London alongside a red double-decker bus. ​ According to Patrick Vogel, it's not as strange as it sounds—or is it?
Poltrona Frau | Big Ben's new twisting face
Patrick Vogel gives Big Ben's iconic clock face a new twist! The Ginger small armchair designed by Roberto Lazzeroni and dressed by Ozwald Boateng is transformed into a fantastical vision playing with time.
Poltrona Frau | A forward-thinking Era
Watch the Martha armchair dance on top of the "Gherkin" – the iconic 30 St Mary Axe in London. Designed by Roberto Lazzeroni, infused with vibrant colors by Ozwald Boateng, and brought to 3D life by Patrick Vogel, the armchair is launched into a forward-thinking era. ​ This combination of bold colors and innovative design breaks away from traditional norms, representing a spirited leap into a whimsically daring future.
Poltrona Frau | Imagination in Motion
Step into a world where your favorite items come alive with perpetual motion. ​ Poltrona Frau proudly presents "Imagination in Motion - The 2024 Imagine Collection," reinterpreted by Hamburg-based 3D artist Patrick Vogel, founder of ALT/SHIFT.​ Through 14 vibrant animations, Vogel has masterfully re-envisioned the collection, blending versatility with whimsy. ​ Each piece challenges traditional perceptions, transforming color and form into exhilarating, dynamic movement.