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Another ad that dares ask the reader to think about its message.

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FedEx (note the wall graphic).

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Subtle but unmistakeable reminder of what milk is for.

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guerrillafreelancing.com

Seeing a lot of these shopping bag ads, which are arguably 'social' messaging, insofar as they involve someone directly with the message - as if they endorsed it. This involvement is what the target viewer sees, rather than a 'naked' message.

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