Another ad that dares ask the reader to think about its message.

Another ad that dares ask the reader to think about its message.

FedEx (note the wall graphic).

FedEx (note the wall graphic).

Subtle but unmistakeable reminder of what milk is for.

Subtle but unmistakeable reminder of what milk is for.

Seeing a lot of these shopping bag ads, which are arguably 'social' messaging, insofar as they involve someone directly with the message - as if they endorsed it. This involvement is what the target viewer sees, rather than a 'naked' message.

Seeing a lot of these shopping bag ads, which are arguably 'social' messaging, insofar as they involve someone directly with the message - as if they endorsed it. This involvement is what the target viewer sees, rather than a 'naked' message.

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