Book Title: Business Model Generation ISBN: 0470876417 Author: Alexander Osterwalder & Yves Pigneur Review The book, written by Alexander Osterwalder and Yves Pigneur, co-created by 470 practitioners, is an innovating book in its content and its design that totally contrasts with the business litterature books. The book presents a business model framework called the Canvas, based on nine building blocks that describe the business model as a complete model with its interfaces and…