What screams 'college' than Pink? I love their logo because it works so well with the brand. Victoria Secret is meant for older and mature women whereas Pink targets college girls. They used a typeface that every university in the states uses.
Calvin Klein Logo Calvin Klein is very type driven. What I like about this logo is the lowercase ‘ck’ at the top of Calvin Klein because it shows hierarchy. Also I like the weight of ‘ck’ cause it is bolder then the words underneath it.