In 2011 Immobiliare.it, a leading company in the Italian real estate business, wanted to boost its brand awareness. MYPR tailored fot it a media relations campaing which was so brilliant that went viral and generated a great buzz both online and offline. Do you want to purchase the house of your life? Someone is selling his definitive one, a tomb, on the day of Halloween. It is only 8 thousand dollars, and it is for eternity.