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Words as Images Like this.

Type Based: Simple word but creatively designed to make the word into an image as well.


Combining the name with imagery this logo type creates an image using simple edited text. Creating an interesting yet unique logo type that one might see on perhaps some type of makeup brand.

This is a simple use of Letterform by raising the I you create a visual of a hiccup. embellished word aethetics - Google Search

It easily conveys the message of a hiccup with the "i" being slightly higher than the rest of the letters in the word. It makes the viewer raise their voice to a higher pitch when saying the word hiccup.

Fun with Letterforms: Expressive Typography

Expressed by having "section" as intersecting "inter". Fun with Letterforms: Expressive Typography