How Corporate Logos Evolve infographic. This shows how recognizable logos have evolved over time. Logos like Shell and BMW have remained pretty much the same. Brands like Xerox, Pepsi, and IBM have modernized their corporate logos.
Pentagram’s Paula Scher rebrands The Heart & Stroke Foundation of Canada It is the charity’s first update to its identity in over 60 years, with the aim of inspiring young people to support its fundraising activities.