As the line between TV and digital continues to blur, how can marketers make them work together? Contributor Kevin O'Reilly shares tips to ensure a complementary media strategy. Please visit Marketing Land for the full article.
Now in our sixth year, Marketing Land will again track social media visibility in Super Bowl TV commercials and cover how well TV advertisers score with online audiences. Here's what to expect from all of our pre-game and post-game marketing coverage.
Facebook's new in-app camera brings more Snapchat functionality into its mobile app
Facebook brings more Snapchat functionality into its mobile app http://feeds.marketingland.com/~r/mktingland/~3/WnxqJMveYkI/facebook-snapchat-camera-210377?utm_source=rss&utm_medium=Friendly Connect&utm_campaign=RSS
5 things you should know about the Google Display Network, direct from Google