I feel like if I think about it too long, I want to say it's not easy to read. But then I realize that I knew what it was as soon as I saw it, so obviously its working. Being recognizable is very important.
This is a really cool visual image through its use of negative and positive space. I like how the number is used in the image to create the face of the owl. The number appears to make the owl looking on its side. letter/number into image
Uses one of the items that I am most likely to incorporate into my logo Ice Cream Social logo. I think it would of been even better if he put the diamond pattern in the cone to break up that solid triangle.
There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.