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Magnum Ice Cream Brings Back Its Internet “Pleasure Hunt” - click here to play: http://pleasurehunt2.mymagnum.com/?lc=en_us

Magnum Ice Cream Brings Back Its Internet “Pleasure Hunt”

Advertising + game: Magnum Pleasure Hunt A race/game across the internet, with a ‘street view’ interface that you can control.

▶ A.S. Colourmatic - the world's first digital colour critic - YouTube

In order to inject some brightness into the world and get more people buying colorful clothes, A. Color set up the 'A. Colourmatic,' an interactive window display that rates your outfit, based on the laws of color science.

JCDecaux Spain: Innovate for Cruzcampo

Cordoba celebrated their annual spanish guitar music fair and Cruzcampo, a popular spanish beer brand, prepared a touch screen six sheet with different songs.

Smart TXTBKS - the Mobile Grand Prix Cannes Lion Winner  To solve the affordability and physical loading issues of school textbooks, Smart, the Philippines' largest telecom, got creative with with sim cards, turning them into a free school textbook delivery mechanism called Smart TXTBKS.  Though the idea was pretty smart indeed, we can't help but wonder: how will this mechanism affect kids' eye vision?

Philippines took sim cards and turned them into a free school text book delivery mechanism called Smart

Google "ProjectGlass" - prototype demo video of the augmented reality glasses | This product is planed for market release within the next 12 to 18 months | https://plus.google.com/111626127367496192147/posts

Google testing heads-up display glasses in public, won't make you look like Robocop

Mobilizing The 12th Man - Case Study - 0 fans there, but you can hear over 90,000 fans through this phone ap!

One of my favorite advertising efforts ever CS Hammam-Lif: Mobilizing The Man - Case Study by Memac Ogilvy Label/ OglivyAction, Tunisia

https://www.youtube.com/watch?v=ReH7zzj5GPc

Check out Dreams of Black” – a new an interactive film by Chris Milk. With music from the album “Rome” by Danger Mouse, Daniele Luppi, featuring Jack White and Norah Jones.

Decaux se connecte à twitter

LG-MRI is the market leader in the design and manufacture of digital outdoor LCD display solutions used in public venues for advertising and wayfinding.

In the latest legendary clash of the titans earlier this month, Milan edged out Inter 1-0. The match was a little different, however, thanks to Coca-Cola Italy’s quest to build bridges and share goodwill between Milan’s tribal sets of fans.

In the latest legendary clash of the titans earlier this month, Milan edged out Inter The match was a little different, however, thanks to Coca-Cola Italy’s quest to build bridges and share goodwill between Milan’s tribal sets of fans.

JCDecaux France : Innovate for Coca-Cola

Coca-Cola celebrates its anniversary at the Champs-Elysées with 5 giant bottles (model making) showcased in "colonnes Morris".

An interactive augmented reality experience using #Kinect and brought #Wolverine's superpowers into your hands.

The Wolverine Experience: The Wolverine Augmented Powers campaign / game was developed at Soap Creative.

Live on the streets of Sydney in May, 2012, this campaign uses facial recognition technology to identify a smile from a passer-by, which then launches the interactive element of the campaign, allowing the viewer to eat the Magnum, virtually.

Live on the streets of Sydney in May, this campaign uses facial recognition technology to identify a smile from a passer-by, which then launches the interactive element of the campaign, allowing the viewer to eat the Magnum, virtually.

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