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I really like the concept of the advertisement. By using symmetry, they placed the chips in an order that imitates a lemon.

I really like the concept of the advertisement. By using symmetry, they placed the chips in an order that imitates a lemon.

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Hansaplast: Silence The Pain Advertising Agency: DDB, Brussels, Belgium Creative Director: Peter Aerts Art Director: Anthony Lamont Copywriter: Gertjan De Smet Photographer: Jeffrey Vanhoutte

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