SKORA CORE running footwear project design by Richard Kuchinsky. The SKORA CORE is a minimal, performance running shoe designed to encourage natural performance. This project involved design of the brand, packaging, graphics and footwear.
I am particularly fond of the text printed across the sole of the shoe. It creates a very dynamic look, and even though it won't be seen often its one of those touches that can mean the difference between purchase and back on the shelf.
adidas Originals Design Director Brian Foresta Discusses the SL Loop Runner