(Designer George Bokhua) This logo cleverly takes advantage of negative space in these delightfully simple animal illustrations. It is also bold and a great repetition of shapes, as in the mother elephant and baby.
An interesting piece that turns the infinity symbol into a bicycle. Even without the title of the company one would still most likely be able to distinguish the two and find it very creative. Thus making this a successful logo.
Is there a difference between older logos and more recent logos in the use of type/text vs design/graphic image? This logo is very traditional. I find that modern logos tend to be very simple and symbol based, while older logos are more text based.