#Baskerville Baskerville was designed by John Baskerville and this poster was designed by Michelle Rauh. I like this poster because of the contrast from the light blue to instant black, right back to opposite white. Then it kind of has an opposite effect on the other side. Also the fact that there is a big J and a slightly smaller J really catches your attention. Its really simple and I love simplicity. Sometimes the simpler the better. It really lets me know that this is about baskerville.