What is a media kit? It’s a multi-page document (usually in a PDF format) that businesses use to promote themselves and sell their services to potential clients. Who uses a media kit? While media kits were traditionally for magazine publications, they’ve
I LOVE this ad for Australia Post, entitled Hug. "If you really want to touch someone, send them a letter." Why have we all stopped writing letters? I keep hearing people say how much they like getting a handwritten letter.
Class - supplem (but a keeper, strongly recommended): The Six Dimensions of Customer Experiences; factors that characterise those dimensions (inner circle) and the enablers for succeeding in those dimensions (outer circle).
Let’s face it, utililzing brand ambassadors is an easy, effective but often under utilized marketing stratgegy. It’s always good to brush up on a few long forgotten or never learnt tips about how to gain your ever loyal fan basis.
EXPERIENCE DESIGN PYRAMID This may seem a bit academic but for me it is pretty fundamental to remember when doing experience design. I put this checklist together to remind me why some experiences fail. Usually they are missing one or more parts of.