There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.
We like how this simple logo is set on a card with more imagery to round out the brand identity. Could include Seattle (Mount Rainier or downtown skyline) or both Seattle and Jerusalem images? NS: imagery and swatch consonance