The more you Live young and play, the more snow will fall. - Evian helping Londoners Live young by turning commuter hotspots into an adult-sized playground complete with kinetic snow machines. The swing and seesaw installations are open to the public.
"This one is an IBM smart cities campaign product/ad. It is great because it is intelligently complementing the ad with the functionality of the design, so perfectly that the audience really gets the idea of the “Smarter Cities” out of this design.