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Redesign of Cuvée 1950, Lambrusco premium created for Riunite, Italy

Redesign of Cuvée 1950, Lambrusco premium created for Riunite, Italy

Concha y Toro is one of the largest wineries worldwide. In this project, we redesigned their leading sparkling wine in its price segment, for the Chilean market. The project was aimed at positioning the product to target a younger segment. For this reason, we used an ink that glows in the dark. The product range is made up of 3 varieties; each of them is differentiated by its color. In addition to this, an embossed silkcreen adds value to the label.

Concha y Toro is one of the largest wineries worldwide. In this project, we redesigned their leading sparkling wine in its price segment, for the Chilean market. The project was aimed at positioning the product to target a younger segment. For this reason, we used an ink that glows in the dark. The product range is made up of 3 varieties; each of them is differentiated by its color. In addition to this, an embossed silkcreen adds value to the label.

Redesign of most important line of wines for Group Fecovita. The project’s objective was to keep the product’s identity while increasing its perceived value. Due to its large sales volume, we payed special attention to the label’s technical limitations so as not to increase its production cost.

Redesign of most important line of wines for Group Fecovita. The project’s objective was to keep the product’s identity while increasing its perceived value. Due to its large sales volume, we payed special attention to the label’s technical limitations so as not to increase its production cost.

This project was aimed at redesigning Bodega Santa Julia’s most important line of young wines. The objective was to upgrade the line to a premium product by conveying a sense of freshness, elegance, and renewal. The diamond—one of the traditional hallmarks of Santa Julia’s labels—was preserved in a renovated version.

This project was aimed at redesigning Bodega Santa Julia’s most important line of young wines. The objective was to upgrade the line to a premium product by conveying a sense of freshness, elegance, and renewal. The diamond—one of the traditional hallmarks of Santa Julia’s labels—was preserved in a renovated version.

El espumante entry level de la bodega no tenía marca/submarca que lo identificara, por lo que era llamado por su descriptor ("Meio Doce", "Seco", etc). YG propuso alinearlo junto con la línea entry level de vinos, llamada "Classic", que es una marca reconocida en el mercado. Dado eso, el rediseño necesitó acercar el estilo entre las dos líneas, para que se perciban como una misma familia de productos.

El espumante entry level de la bodega no tenía marca/submarca que lo identificara, por lo que era llamado por su descriptor ("Meio Doce", "Seco", etc). YG propuso alinearlo junto con la línea entry level de vinos, llamada "Classic", que es una marca reconocida en el mercado. Dado eso, el rediseño necesitó acercar el estilo entre las dos líneas, para que se perciban como una misma familia de productos.

Concha y Toro is one of the largest wineries worldwide. In this project, we redesigned their leading sparkling wine in its price segment, for the Chilean market. The project was aimed at positioning the product to target a younger segment. For this reason, we used an ink that glows in the dark. The product range is made up of 3 varieties; each of them is differentiated by its color. In addition to this, an embossed silkcreen adds value to the label.

Concha y Toro is one of the largest wineries worldwide. In this project, we redesigned their leading sparkling wine in its price segment, for the Chilean market. The project was aimed at positioning the product to target a younger segment. For this reason, we used an ink that glows in the dark. The product range is made up of 3 varieties; each of them is differentiated by its color. In addition to this, an embossed silkcreen adds value to the label.

Redesign of SANTA JULIA Sparkling range, the one of highest volume in the brand. Varieties: Extra Brut, Brut Nature and Rosé Brut

Redesign of SANTA JULIA Sparkling range, the one of highest volume in the brand. Varieties: Extra Brut, Brut Nature and Rosé Brut

Lambrusco | Riunite

Lambrusco | Riunite

El objetivo del rediseño fue buscar renovar su packaging a través de un aire moderno y actual; aunque sin perder su estilo tradicional característico. El brief pedía alinear el producto a los cánones más tradicionales de espumantes ya que el diseño anterior era considerado por los consumidores como un producto de aspecto barato. Considerando que Vinícola Salton es pionera en la producción del Prosecco en Brasil; este producto necesitaba un cambio para lograr un mayor impacto en sus…

El objetivo del rediseño fue buscar renovar su packaging a través de un aire moderno y actual; aunque sin perder su estilo tradicional característico. El brief pedía alinear el producto a los cánones más tradicionales de espumantes ya que el diseño anterior era considerado por los consumidores como un producto de aspecto barato. Considerando que Vinícola Salton es pionera en la producción del Prosecco en Brasil; este producto necesitaba un cambio para lograr un mayor impacto en sus…

Concept creation and product redesign. We created different settings that evoke Italian squares to depict the characteristics and singularities of these products’ places of origin.

Concept creation and product redesign. We created different settings that evoke Italian squares to depict the characteristics and singularities of these products’ places of origin.

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