There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.
The meaning of the word "missing" is portrayed frm the absences of stem of the letter "i". By leaving the titles, it portrays that a part of the letter has been removed, reinforcing the meaning of "missing".
This logotype is very unique. Even though the word is "one" a line slashing thorough is appealing to the eye. It shows two words saying "one" the darker bold font, and the light font. It shows good use of alignment and contrast.