: Owen Gildersleeve What?: Paper Illustration & Paper Sculpture Why? : I particularly like the hand made water and splashes that is with the realistic product. This makes the poster unusual and different in terms of technique.
There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.
This is another good example of an ad for cleaning solution where a shark is eating the stain. This ad makes perfect sense and is very creative which I really like. I also like the sharp blue color of the shark.