Why aren't make-up products still packaged like this?

Why aren't make-up products still packaged like this?

Vintage makeup products

Vintage makeup products

Acabado en polvo, cepillo cosméticos para el cabello Besame mucho - 1

Long Hair Finishing Powder Brush

Acabado en polvo, cepillo cosméticos para el cabello Besame mucho - 1

Victorian tooth paste pot and lid.  My little white home by Nadine

Victorian tooth paste pot and lid. My little white home by Nadine

Dorin of Pari’s rouges – Beauty’s Palette (1922)

Dorin of Pari’s rouges – Beauty’s Palette (1922)

Vintage MAX FACTOR Stage Makeup Kit FEMALE -Box -RARE Hollywood Theatrical '40s

Vintage MAX FACTOR Stage Makeup Kit FEMALE -Box -RARE Hollywood Theatrical '40s

vintage makeup packaging - Google Search - http://amzn.to/2fDgJKk

vintage makeup packaging - Google Search - http://amzn.to/2fDgJKk

I would have been obsessed with this when I was little...still kinda lol

I would have been obsessed with this when I was little...still kinda lol

I remember my mother having makeup like this.  I also remember thinking that they were water colors. LOL!

I remember my mother having makeup like this. I also remember thinking that they were water colors. LOL!

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