If there’s one thing that Germans do right, it’s beer. KIAN Group developed the packaging for Deutsche Erbschaft, with a goal to develop a true culture of beer consumption in Russia by introducing new beer brewing traditions from all over the world.
Yesterday’s name, today’s taste. In the Netherlands special beers are doing very well in the market. It is all about taste, character and attitude. To catch up with this trend, Albert Heijn decided to re-introduce an old friend after more than 15 years.