I found this ad to be very clever due to its unique way of showing that McDonalds is open at night with the spotlights that are shining the light to light up the display create the famous golden arches.
"Ordinary bulbs are killing the environment. Just one simple act on your part can stop the climate crisis. Switch to compact fluorescent lamps." - Greenpeace ad of "hanged" incandescent light bulb. Great message, but better yet, switch to LEDs!
Brucciani Free Wi-Fi now available. Brucciani Family Craft Bakers & Café Advertising Agency: Big Communications, UK Creative Director: Billy Mawhinney Art Director: Ed Bentinck Copywriter: Josh Pearce Published: August 2012
Nike's "Run Through The Wall" ad spans two buildings: the first one's got a cracked image of the building in the shape of the running man, while the second one has the actual runner with the Nike logo.