I adore the innovative and subtle combination of the letterform with the object, all the while reflecting the personality of the company. Seeing the creative process leading up to the final product was refreshing, inspiring,
Moving Brands / We built a Processing tool to craft this dynamic logo, to help us understand how the pattern looks in motion, and to uncover the strongest, most interesting patterns. This flexibility is further exaggerated by the diverse colour palette.
The mark, intended to be both flexible and playful, is derived from an isometric grid which forms the letter ‘W’. This structure allows for limitless variations of the logo – sometimes bright and vibrant, at other times