In a study on promoted pins conducted for L’Oréal, the brand saw an lift in new product awareness for their new Lumi Highlighter makeup product, as well as a lift in message association, and lift in purchase intent.
Cinematic Pins are a new motion-based mobile ad format on When a user scrolls, the image moves, and when a user stops, the image stops. This enables enhanced storytelling for brands while giving users control.
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