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Ji Lee, idea, Word as Image

Playful lettering alterations by Ji Lee changes words into illustrations. It's become a lifelong obsession for him.

Think Branding /

There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.

Clever Typographic Logos - Echo

45 logos feitos com palavras comuns

California-based design studio Quillo Creative has created a series of impressive typographic logos of common words we use everyday.

Smile, Word as Image de Ji Lee

Word as Image

Ji Lee's Word as Image project turns average letters into works of art. With each clever illustration, he has created a playful vocabulary.

32 logos “Negative space“ | http://blog.shanegraphique.com/25-logos-negative-space/

32 logos “Negative space“


Der New Yorker Grafikdesigner Ji Lee verwandelt Wörter in Bilder