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I like the use of negative space in this image to best convey the idea behind it. Not to mention it makes the text look interesting. <<Negative space in graphic design is a whole other art form all it's own>>

Dan Friedman, Graphic Design Alumni AGS Basel, Philadelphia...

yalegraphicdesign: “garadinervi: “ Dan Friedman, Graphic Design Alumni AGS Basel, Philadelphia College of Art, December 1967 ” Dan Friedman (taught graphic design at the Yale School of Art from 1969 to ”

30 Clever Examples of Negative Space Logos | Bored Panda

30 Clever Examples of Negative Space Logos

Negative Space Logos This logo incorporates the content (cat) to the type. It is very simple with no varying weight, yet it communicates the content.

This is a great article on font pairing. Also does a great job explaining types of fonts. The Ultimate Guide to Font Pairing http://blog.canva.com/the-ultimate-guide-to-font-pairing/

Good graphic design doesn’t happen by mistake, and neither does clever font marriage. With this Ultimate Guide to Font Pairing we show you how to make your designs beautiful, with simple and effective type applications.

cat Logo design - Great negative space logo for many different type of businesses. Price $350.00

A cool example of both typography and shape. The letters CAT are integrated perfectly to the shape. The C becomes the head, the A the paw and the T the tail.

I cant stare at this to long as it makes my eyes twitch.  The fact it reads the same word in both black and white just shows a true relationship between for and counter form. - Steve S.

Type, type & even more type

Great 'White Space' - Notice how some lettering appears in negative space, but not all of it. When you look a second time, some of those letters suddenly reverse into positive space.

Comunicazione visiva, #manipolazione fotografica e #grafica pubblicitaria #digitale. - Esempi raccolti da Dielle Web e Grafica #diellegrafica #diellepistoia

wwf rechauffement climatique glace monde fond This advertisement shows dominance as the most eye-catching element of the poster is the ice-cream cone which resembles the Earth.