This ad, fighting against drunk driving, shows how the road looks different to people who drive while drunk. The road has many loops and curves, which essentially shows how the drunk driver would view the road and drive toward destruction.
Reprehensible demonizing of an industry implying they murder children. Tax dollars wasted scaring stupid people who took up smoking knowing it kills. Pay for homeless medical treatments with this ad money and save far more lives. Buy tents or something.