Agency Mother New York did a excellent job with this campaign for BikeNYC, the portal for all things bicycling in New York City. The campaign is launched in order to stay ahead of the debate on the upcoming bike share program (Citi Bike) in New York City.
I think New York City represents the American dream. Its known for the Empire State building, skyscrapers, Central Park, Grand Central Station. It's one of the most beautiful cities in America filled with life.