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Brand identity by Pentagram

"We’ve asked WPHT not to air our ads on the Rush show while we evaluate the situation"

When two publishing giants merged last summer, they tapped Pentagram partner Michael Bierut to design a brand identity that would honor their individual legacies--and those of the 250 imprints within them--while still celebrating the new union.

How Pentagram Rebranded The World’s Largest Book Publisher

When two publishing giants merged last summer, they tapped Pentagram partner Michael Bierut to design a brand identity that would honor their individual legacies--and those of the 250 imprints within them--while still celebrating the new union.

Anthon Beeke

Anthon Beeke

Book Design at @Pentagram Design http://bookfair.designersandbooks.com/program/book-design-at-pentagram/

Book Design at Design transparency over image

this is really nice...a concept for NASA. Not even sure it needs the planet dot.

Another NASA redesign - again with the wording coming up over a horizon and a planet in the background.

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