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Fontshop - Unzipped - Paul Schuitema - The photograph in avant garde typography

1928 Paul Schuitema pioneered in 'straightforward' typophoto design. Schuitema was an influential teacher at KABK.

Piet Zwart - NKF (Netherlands Cable Factory 1927

Traditional hierarchy and structure of page layout were rejected.Piet Zwart created cinematic visusal flow from spread to spread

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Jan Tschichold Avant-Garde Typography

Forefront, Letter Types, Spreads, Design Blogs, Army, Safari, Exploring, Military, Typography

From "The New Typography" with golden spiral/ratio overlaid. No coincidence. Who else but lovable ol' Jan?

Design firm AdamsMorioka demonstrate how the Golden Section, also known as the Golden Mean, Golden Ratio or Divine Proportion, is used extensively in Swiss Typography. Here they demonstrate it's use in a piece by Jan Tschicold

In most geometric design, one can see an element of photo-montage utilized in a way that enhances the composition or geometry of the design. In this ad, Paul Schuitema unifies the compositional geometry with the photographic image, destroying any notion that they are separate entities.

In this ad, Paul Schuitema unifies the compositional geometry with the photographic image, destroying any notion that they are separate entities.

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