I found this ad to be very clever due to its unique way of showing that McDonalds is open at night with the spotlights that are shining the light to light up the display create the famous golden arches.
Reprehensible demonizing of an industry implying they murder children. Tax dollars wasted scaring stupid people who took up smoking knowing it kills. Pay for homeless medical treatments with this ad money and save far more lives. Buy tents or something.