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Roberto Carra - book- Friends

Roberto Carra - book- Friends

George Tscherny, graphic design for city guides, early 1970s. For Pan Am Airlines. http://www.design-is-fine.org/post/56904153973/george-tscherny-graphic-design-for-city-guides

George Tscherny, graphic design for city guides, early 1970s. For...

From 1941–1970, J.R. Geigy A.G., the Swiss pharmaceutical and chemical company headquartered in Basel worked with leading designers to create a visual vocabulary know as the “Geigy style”.

Geigy A., the Swiss pharmaceutical and chemical company headquartered in Basel worked with leading designers to create a visual vocabulary know as the “Geigy style”.

Fred Troller, advertising campaign for Geigy Dyestuffs, 1965.

Fred Troller, advertising campaign for Geigy Dyestuffs,

青根温泉|アカオニデザイン|山形のデザイン事務所|デザイン・ホームページ制作 | +++ | Pinterest

Even though this is in Japanese, I am still able to differentiate the hierarchy based on the size of the text and the images that are included in this layout.

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