The creator of these logos has used a unique approach to typography. By playing with and arranging letters, very creative logos were formed. These simple, yet interesting logos are an example of the power that typography can have in design.
Such a unique combination of playing with words and meanings is in this logo. Not only does it work, with the idea that knowledge is paramount in this company, but the 'K' in knowledge shows up again in the brain graphic and repeats the idea.