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Centrica appointed Ampersand its brand agency after a four-way pitch against pure-play branding agencies, with the first brief to develop an entirely new visual identity for British Gas. The challenge was relatively straightforward;
infographic demonstrating how the British Summertime of 2012 has faired and the affect this has had upon the high street and economy. For all British mumblings and moans about the Weather do spare a thought for our American counterparts