The poster comments on the subject (racism) in a non-direct way, trying to invoke the reader visually into the inevitable conclusion. It has multiple reads, that provoke critical thinking and raise awareness on the subject and its results globally.
13th Street "Stationery of Horror" Creative Advertising Campaign
Guinness ad promoting the idea that men want Guinness and not cologne! Sticking with the simple black colour and the use of white in exactly the right place this ad is noticeably about Guinness even if you couldn't see the logo at the top.